easySim vs Ubigi (2026): Which eSIM Is Better for Travel?

For most travellers, both easySim and Ubigi can be suitable depending on usage.

easySim may appeal to users who prefer simple setup, transparent pricing, and refund protection, while Ubigi may suit users who prefer app-based control and more flexible plan selection.

The right choice depends on your travel needs, destination, and preference for simplicity or control.

Price matters when you're travelling, especially if you're managing a tight budget. Let's compare how easySim vs Ubigi stack up on cost.

easySim Pricing

easySim offers competitive pricing with plans starting from £2.99, making it one of the most accessible entry points in the market. The pricing is available in GBP, EUR, and USD to suit different travellers.

easySim offers a range of regional bundles across different data sizes that work across multiple countries, so you don't need to buy separate plans for France, Spain, and Italy when travelling through Europe.

The pricing structure is straightforward—what you see is what you pay, with no hidden conversions or fluctuating rates.

For most travellers, especially on short trips, this level of pricing clarity makes choosing the right plan much faster and less stressful. Prices are shown in GBP for reference, but both easySim and Ubigi support multiple currencies depending on your location.

easySim is part of the easy® family of brands, known for delivering simple, transparent, and value-driven travel solutions.

Ubigi Pricing

Ubigi offers pricing in GBP, EUR, USD, and several other currencies depending on where you're purchasing. Entry-level plans start around £3.50, slightly higher than easySim.

You'll often see "from" pricing that varies depending on the exact destination within a region. The app-based browsing system means you need to dig through options to find the best value, and the multiple currency options can create confusion when comparing plans.

Value Winner

easySim may offer better value in many cases, particularly for moderate data users. The real difference isn't just cost—it's pricing clarity. easySim's transparent pricing structure makes budgeting easier. You know exactly what you're paying without navigating multiple currencies or complex plan variations.

With the money-back guarantee removing all purchase risk, this can make planning your connectivity simpler before travelling rather than scrambling for connectivity at the airport.

Both providers offer impressive global reach, covering 200+ destinations worldwide.

easySim Coverage

easySim covers 200+ destinations with strong regional bundles for Europe, Asia, the Americas, and beyond. The regional approach makes it perfect for multi-country trips.

For example, if you're doing a Europe tour hitting six countries, you buy one plan that works everywhere. No juggling multiple eSIMs or worrying about crossing borders.

Their Europe eSIM plans are particularly popular with travellers heading to Spain, France, Greece, and Portugal.

Both easySim and Ubigi connect you to Tier-1 networks in each country, ensuring the same high-quality connection that local residents use—no second-tier coverage or slow speeds. This means you're getting the same infrastructure used by local carriers, ensuring stable speeds and reliable connectivity while travelling. This makes it a practical choice for travellers moving between the UK, Europe, and other international destinations.

Ubigi Coverage

Ubigi also covers 200+ destinations globally, matching easySim's reach. They offer regional plans as well, though the way these plans are organised and presented can be less intuitive.

One advantage: Ubigi sometimes has highly specific country plans that may appeal to users who want granular control over exactly which countries are included.

Coverage Winner

Both providers offer comparable global coverage at 200+ destinations. The key difference is in usability: easySim's regional bundles are simpler to understand and purchase, while Ubigi's app-based approach requires more navigation to find the right plan. For multi-country European trips, easySim's straightforward regional bundles make the decision process faster.

This is where many travellers make their decision. Nobody wants to spend their first day abroad troubleshooting eSIM installation.

easySim Setup

easySim keeps it simple. After purchase, the eSIM is available in your account dashboard, where you can view and install it directly on your device. The installation process is straightforward—simply access your dashboard, follow the on-screen prompts, and you're connected. The whole process takes 2-3 minutes.

Their dashboard is clean and straightforward. You can see your data usage, top up if needed, and manage multiple eSIMs without confusion.

If you run into issues, their guide on how to install an eSIM walks you through every step with screenshots for iPhone and Android devices.

Ubigi Setup

Ubigi relies heavily on their mobile app. You download the app, create an account, browse plans, and install the eSIM through the app interface.

While this gives you more control, it also adds steps. Some users report the app being clunky or slow to load plans. The learning curve is steeper, especially if you're not tech-savvy.

Easy Winner

easySim is clearly easier for first-time eSIM users. The dashboard method is straightforward and requires no additional apps. Ubigi's app-based approach offers features but sacrifices simplicity.

For travellers booking from the UK, Europe, or globally, having refund protection can reduce the risk of choosing the wrong plan. Here's where the easySim vs Ubigi debate gets critical. What happens if the eSIM doesn't work on your device?

easySim Refund Policy

easySim offers a money-back guarantee. If the eSIM doesn't work or you change your mind, you can request a refund before activating the plan. Even after purchase, you have options if there's a compatibility issue.

This protection is crucial for first-time eSIM users who might be uncertain whether their device truly supports the technology or whether they've chosen the right plan for their needs.

Plans also come with up to 6 months validity from purchase. Buy it in January for your July holiday, and it's still valid. This flexibility is rare in the eSIM market.

Ubigi Refund Policy

Ubigi’s refund policy is more restrictive once you scan the QR code or start using data. Even if the eSIM fails to activate properly, you're out of luck. This is a significant financial risk, especially if you're unsure whether your phone supports eSIM technology.

This can create uncertainty, particularly for travellers who are unsure about compatibility or plan selection.

Before committing to either provider, check eSIM compatibility to ensure your device works with the technology.

Refund Winner

easySim may be a more suitable option for many travellers due to its refund protection. The money-back guarantee removes the risk of losing money on a product that might not work. For first-time eSIM users or anyone trying a new destination, this protection is invaluable.

Beyond pricing and coverage, what features do these providers actually offer?

Data-Only Plans

Both easySim and Ubigi provide data-only eSIMs. You won't get a local phone number, but you can use WhatsApp, Telegram, or FaceTime for calls. For most travellers, this is perfectly adequate.

Hotspot Support

easySim supports hotspot/tethering, so you can share your connection with a laptop, tablet, or travel companion's phone.

This is essential for real-world scenarios: imagine you're working remotely from a café in Barcelona and need to connect your laptop for a client call, or you're travelling with family and want to share data with your partner's device. easySim handles both scenarios seamlessly.

Ubigi also supports hotspot, but some users report throttling or restrictions on certain plans. Check the fine print before assuming it's included.

Activation Timing

easySim eSIMs activate when you connect to a network in your destination country. This means you can install the eSIM before you leave home without wasting data—perfect for avoiding airport setup stress.

Ubigi works similarly, though some plans have specific activation windows. Read the terms carefully to avoid surprises.

Multi-Device Use

Neither provider allows using one eSIM across multiple devices simultaneously. You'll need separate plans for each device.

Features Winner

It's a draw on paper, but easySim's hotspot reliability and pre-installation flexibility give it a practical edge for everyday travellers.

"Unlimited" data is a buzzword in eSIM marketing, but it's rarely truly unlimited.

easySim Unlimited Plans

easySim offers unlimited data in 33+ destinations including all major European countries (Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Turkey, Ukraine, UK) and USA. The term "unlimited" comes with fair usage policies—3GB of high speed data per day reducing to 1mbps.

This transparency helps you choose the right plan without hidden surprises.

Ubigi Unlimited Plans

Ubigi has more unlimited options across different destinations, but the fair usage policies are inconsistently communicated. Some plans throttle after 20GB, others after 50GB, and the exact threshold isn't always clear until you read deep into the terms.

The variety is attractive, but the lack of transparency makes it harder to plan if you're expecting to use significant data for work or streaming. 

Both providers offer unlimited options in selected destinations, typically governed by fair usage policies. The level of transparency and limits may vary depending on the provider and plan.

Unlimited Winner

easySim is more transparent about fair usage limits. While Ubigi offers more "unlimited" options, easySim's honesty about data caps makes it easier to choose the right plan for your actual needs.

Let's get practical. Which eSIM suits your specific travel needs?

Choose easySim If:

• You're a first-time eSIM user and want the simplest setup

• You're travelling to Europe and need multi-country coverage

• You're on a budget and want transparent pricing from £2.99

• You value refund protection in case something goes wrong

• You need reliable hotspot support for laptops or other devices

• You want flexibility with plans valid up to 6 months

• You're heading to popular destinations like Turkey, Europe, or the USA

Choose Ubigi If:

• You're a tech-savvy user who likes app-based control

• You travel frequently and want more granular plan options

• You're heading to niche destinations and want very specific country selection

• You're confident in eSIM compatibility and don't need refund safety

• You prefer managing everything through a mobile app

Use Case Winner

For many travellers, easySim may be a more suitable option due to its simplicity and pricing clarity. It removes friction, saves money, and offers peace of mind.

When you're choosing between two similar products, the deciding factors often come down to risk, transparency, and what happens when something goes wrong—and this is often where differences between providers become more noticeable. 

For most travellers worldwide, the decision depends on whether you prefer simplicity and safety or flexibility and control.

At this point, the decision comes down to whether you prioritise flexibility or prefer a simpler, safer, and more predictable travel experience.

After comparing pricing, coverage, ease of use, and policies, both easySim and Ubigi offer strong options for travellers.

easySim may offer advantages in simplicity, pricing transparency, and refund protection, while Ubigi may appeal to users who prefer app-based control and more customized plans.

Ultimately, the best choice depends on your travel style, destination, and priorities.

If you're planning a European trip, you can explore our Europe eSIM guide for more details on coverage and pricing.

Comparing Other Providers?

If you're still weighing your options, see how easySim stacks up against other popular eSIM providers:

• easySim vs Airalo - Detailed comparison of pricing, coverage, and features

• easySim vs Holafly - Find out which provider offers better value